Develop branding for a sustainable Wisconsin based 4th generation outdoor sock company by understanding the needs and wants of customers and retailers through positioning and research.
Why "roots"?
Our feet connect us to the Earth like how roots connect trees; They're our foundation and support us no matter the terrain or activity.
Whether wearing shoes or not, sock provide support to our feet by making them comfortable and protecting them from sores and injuries.
Competition and their pitfalls
I visited several outdoor retailers to research various sock packaging, displays, and the store environments.
I interviewed knowledgable employees to gain a better understanding of users Packaging design flaws.
Circled areas of interest and point points
Solving packaging issues
After interviewing outdoor industry retailers, I found and identified issues with current sock packaging and designed my packaging to resolve those concerns.
I went through various designs and through testing found the best design solutions that addressed current packaging issues from existing brands.
